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EU's New Coffee Rules: Deforestation-Free or Bust!
9/16/2025
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Story summary
- From 2026, EU coffee sellers must demonstrate their products are “deforestation-free,” tracing beans to non-deforested land since December 31, 2020.
- The EU Deforestation Regulation targets global deforestation linked to coffee and other commodities.
- Smallholder farmers in Kenya face risks if they cannot meet new traceability requirements.
- Kenya is geo-mapping coffee areas, with over 30% completed by the December 30, 2025 deadline.
- Compliance may increase coffee prices for consumers as costs rise along the supply chain.
