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Asia's Video Investment Surges to $16.1 Billion in 2024

9/16/2025

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Summary

Story summary

Asia's video content investment hit $16.1 billion in 2024, a 9% increase, fueled by sports rights and local content.
India led with $6.2 billion, a 19% rise, while South Korea, the largest market, reached $7 billion, up 7.1%.
Streaming platforms are projected to invest $5 billion in 2025, surpassing traditional pay TV.
Traditional TV remains strong in Thailand and Vietnam, but younger audiences are shifting to streaming in South Korea and the Philippines.
India's box office recovered to $1.4 billion, while Korea's declined 17% to $808 million.

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Story summary

Asia's video content investment hit $16.1 billion in 2024, a 9% increase, fueled by sports rights and local content.
India led with $6.2 billion, a 19% rise, while South Korea, the largest market, reached $7 billion, up 7.1%.
Streaming platforms are projected to invest $5 billion in 2025, surpassing traditional pay TV.
Traditional TV remains strong in Thailand and Vietnam, but younger audiences are shifting to streaming in South Korea and the Philippines.
India's box office recovered to $1.4 billion, while Korea's declined 17% to $808 million.