Story perspectives
Dell's AI Strategy: Training 15,000 and Global Adoption Surge
9/16/2025
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Story summary
- Peter Marrs, president of Dell Technologies APJC, outlined a strategic AI implementation at the Dell Technologies Forum in Sydney, focusing on manufacturing, product development, customer service, and sales empowerment.
- Dell's AI innovation hub in Singapore plans to train 15,000 students as AI practitioners.
- In the UK, 84% of marketing teams now use AI, exceeding the global average of 66%.
- South Africa's AI adoption in sales increased from 20% to 62%, blending human judgment with AI tools.
- A study found 70% of ChatGPT queries are non-work-related, highlighting a utilitarian AI usage among younger users.
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