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2025 TIFF Struggles with Sales, Eyes Market Revival

9/16/2025

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Story summary
  • The 2025 Toronto International Film Festival (TIFF) encountered difficulties, securing only a few high-profile deals, with Focus Features' $15 million acquisition of "Obsession" being the largest.
  • Many sellers left without North American deals, raising concerns about TIFF's market viability.
  • Despite presenting 292 titles, the festival lacked standout premieres, leading to attendee dissatisfaction.
  • TIFF plans to launch an official content market in 2026, supported by a $23 million federal investment.
  • Chloé Zhao's "Hamnet" won the People’s Choice Award, hinting at a possible revival of TIFF's prestige.