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Story summary
- YouTube has paid creators over $100 billion since 2021, announced at the Made on YouTube event in New York.
- In 2024, ad revenue increased by 15% to $36.1 billion amid challenges for traditional media.
- New features include dynamic brand sponsorships and AI tools for product tagging and viewer engagement.
- The Shopping program saw a fivefold increase in gross merchandise volume year-over-year.
- Over 30% of daily logged-in users engaged with live content in Q2 2025, reflecting a trend toward live streaming.
