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Amazon Joins CBS, ESPN for Expanded Masters Coverage

9/16/2025

43 5 Full Breakdown

Summary

Story summary

Augusta National Golf Club partnered with Amazon Prime Video for the 2026 Masters Tournament.
Amazon will provide two additional hours of coverage for the first two rounds, from 1 p.m. to 3 p.m. ET.
CBS Sports and ESPN will continue their broadcasts from 3 p.m. to 7:30 p.m. ET.
The total broadcast coverage will reach 27 hours, a 50% increase from 2024.
Chairman Fred Ridley highlighted the partnership's potential to enhance viewer experience.

History

Historical Context

The Masters Tournament began television coverage in 1956, transforming sports broadcasting as CBS Sports aired the event. This partnership has evolved, with coverage expanding to 27 hours by 2026 and a collaboration with Amazon Prime Video, reflecting a broader trend towards digital streaming that enhances viewer engagement and reshapes how major sporting events are consumed.

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Story summary

Augusta National Golf Club partnered with Amazon Prime Video for the 2026 Masters Tournament.
Amazon will provide two additional hours of coverage for the first two rounds, from 1 p.m. to 3 p.m. ET.
CBS Sports and ESPN will continue their broadcasts from 3 p.m. to 7:30 p.m. ET.
The total broadcast coverage will reach 27 hours, a 50% increase from 2024.
Chairman Fred Ridley highlighted the partnership's potential to enhance viewer experience.

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