Story perspectives

College Football Sparks TV Viewing Surge in August

9/17/2025

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Summary

Story summary

In August 2025, broadcast and cable TV viewing increased, reversing months of decline, largely due to college football's return.
Broadcast networks held 19.1% of TV viewing, while cable captured 22.5%, both up from July.
Fox's Ohio State vs. Texas game attracted 16.6 million viewers, the month's highest.
Streaming's share dropped to 46.4%, down from 47.3% in July, with YouTube and Netflix losing viewers.
TV viewing among kids aged 6-17 decreased by 9%, contributing to the overall 2% decline in TV viewing time.

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Story summary

In August 2025, broadcast and cable TV viewing increased, reversing months of decline, largely due to college football's return.
Broadcast networks held 19.1% of TV viewing, while cable captured 22.5%, both up from July.
Fox's Ohio State vs. Texas game attracted 16.6 million viewers, the month's highest.
Streaming's share dropped to 46.4%, down from 47.3% in July, with YouTube and Netflix losing viewers.
TV viewing among kids aged 6-17 decreased by 9%, contributing to the overall 2% decline in TV viewing time.