Full Breakdown
Bay FC Celebrates Latino Heritage Night with Special Events and Performances
9/18/2025, 12:40:05 AM
Overview of Latino Heritage Night
Bay FC is set to host a Latino Heritage Night on Sunday, September 21, 2025, at PayPal Park, coinciding with their match against Gotham FC. The event, presented by Visa, aims to celebrate the Bay Area's Latino communities through various activities, performances, and giveaways. The match will kick off at 5:30 p.m. PT, with gates opening at 3:30 p.m. PT.
Special Activities and Performances
The celebration will feature a range of activities designed to engage fans and honor Latino culture. The first 5,000 attendees will receive an exclusive Bay FC keychain, courtesy of Visa. Outside the stadium, the San Jose-based group Mariachi Tapatio will perform traditional music, welcoming fans as they enter.
The pre-match FanFest will be rebranded as "Plaza del Bay FC," showcasing local Latino performers, including vocalist Ysenia Martinez, who will sing the Star Spangled Banner, and other acts such as La Doña and the Presentation High School Folklorico. Additionally, halftime will feature a performance by Grupo Los Laureles Folklórico.
Merchandise and Community Engagement
A special merchandise collection will be available, including a Latino Heritage Night T-shirt and hoodie designed by San Francisco artist Rose D’Amato. Ten percent of the proceeds from these sales will benefit the Latina Coalition of Silicon Valley, a nonprofit organization focused on civic engagement and leadership development for Latinas.
Visa, as the presenting partner, will also engage fans with activities such as adding their handprints to a community wall celebrating Latino culture. Other partner activations include soccer darts and a mobile mammography vehicle, promoting breast cancer awareness ahead of October.
Impact of Visa's Partnership
Visa's partnership with Bay FC extends beyond the event, focusing on financial equity and community development. The collaboration supports initiatives like the launch of an all-girls soccer league in partnership with the Boys & Girls Clubs of San Francisco, addressing the lower participation rates of young Latina girls in soccer. Bay FC CEO Brady Stewart emphasized the transformative impact of Visa's commitment to promoting gender equity and growing soccer in the region.
Previous Match Context
In their last encounter, Bay FC faced Gotham FC earlier in the season, resulting in a narrow defeat. Bay FC will aim to turn the tables this time, as they currently sit in 12th place in the league standings, while Gotham FC is in third place following their recent victory against San Diego.
Official Statements & Responses
Brady Stewart, CEO of Bay FC, stated, “Visa’s commitment to Bay FC, promoting gender equity, and growing soccer across the Bay Area has been a game changer for our club and our growth.” This sentiment reflects the broader goals of the partnership and the significance of the Latino Heritage Night event.
Verbatim Quotes
- “This partnership doesn’t just empower our current players—it sets the stage for future talent to succeed on a level playing field.” — Brady Stewart, CEO of Bay FC
- “This partnership doesn’t just empower our current players—it sets the stage for future talent to succeed on a level playing field. Together, we’re not just talking about change and making history—we’re actually making it happen.” — Brady Stewart, CEO of Bay FC
Bay FC's Latino Heritage Night promises to be a vibrant celebration of culture, community, and soccer, inviting fans to participate in a unique matchday experience. Tickets are available at BayFC.com/tickets.
