Story perspectives

Maserati's Identity Crisis: Sales Plummet Amid EV Struggles

9/18/2025

48 10

Summary

Story summary

Maserati's lineup features costly supercars and limited electric models, with only 16 Grecales at a Long Island dealer.
Global sales fell 22% in the first half of 2025, totaling 2,500 vehicles.
Stellantis may consider selling Maserati, despite denying any active sale.
Maserati struggles with its identity amid luxury and mainstream markets and faces challenges in its EV transition.
The brand recently launched a luxury accessory collection with Acqua di Parma, underscoring its unclear mission.

1 of 1

Story summary

Maserati's lineup features costly supercars and limited electric models, with only 16 Grecales at a Long Island dealer.
Global sales fell 22% in the first half of 2025, totaling 2,500 vehicles.
Stellantis may consider selling Maserati, despite denying any active sale.
Maserati struggles with its identity amid luxury and mainstream markets and faces challenges in its EV transition.
The brand recently launched a luxury accessory collection with Acqua di Parma, underscoring its unclear mission.