HSBC Becomes Title Sponsor for LIV Golf Hong Kong 2026

LIV Golf has announced a significant milestone in its history by securing HSBC as the title sponsor for its upcoming tournament, the HSBC LIV Golf Hong Kong, scheduled to take place from March 6 to 8, 2026, at the Hong Kong Golf Club. This marks the first title sponsorship in LIV Golf's league history since its inception as the Invitational Series in 2022 and subsequent transition to a full-season league in 2023. The partnership with HSBC is part of a broader multi-year agreement established earlier this year, which also designated HSBC as LIV Golf's first global banking and financial organization partner.

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The HSBC LIV Golf Hong Kong tournament will feature 54 of LIV Golf's international stars competing in both individual and team formats. The event promises to deliver not only high-level golf but also a vibrant atmosphere with live music, fan villages, and community-focused activities designed to engage local audiences. Barry O’Byrne, HSBC’s CEO of International Wealth and Premier Banking, expressed enthusiasm for the sponsorship, highlighting the tournament's growing fan base and its potential to enhance the sport's appeal.

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The Hong Kong Golf Club, recognized as the oldest golf club in China, will host the event. Club Captain Andy Kwok emphasized the club's commitment to promoting golf in the region and its excitement about partnering with LIV Golf to bring top-tier competition to Hong Kong. The club has extended its agreement with LIV Golf to host the event for at least two years, further solidifying its role in the global golfing landscape.

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The addition of HSBC as a title sponsor reflects LIV Golf's expanding presence in Asia and its efforts to establish a robust commercial portfolio. The league has recently partnered with several other organizations, including Fever, Roshn, Salesforce, Qualcomm, and MGM Resorts. LIV Golf's 2026 season will feature a total of 14 events across 10 countries and five continents, including notable locations such as Riyadh, Adelaide, Singapore, and South Africa.

HSBC expands LIV deal as first event title sponsor

While the sponsorship and event planning have been met with enthusiasm from LIV Golf and HSBC, there may be dissenting views regarding the league's controversial funding sources and its impact on traditional golf tours. Critics have raised concerns about the implications of Saudi investment in sports, particularly in light of ongoing discussions about human rights and ethical sponsorship.

HKGC Extends Marquee Event Agreement

LIV Golf CEO Scott O’Neil remarked, “Hong Kong welcomed LIV Golf with extraordinary enthusiasm from the very beginning, and we are proud to return to this special city and course to deliver another unforgettable experience.” He also noted that the partnership with HSBC elevates the event and aligns with their shared values of innovation and global impact.

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• “We are thrilled to be the title sponsor of this ground-breaking tournament, which is rapidly building a passionate fan base and expanding the sport’s appeal.” — Barry O’Byrne, CEO of International Wealth and Premier Banking, HSBC

HSBC becomes first LIV Golf title sponsor as Hong Kong hosts 2026 tournament

• “As the oldest golf club in China, we are delighted to be playing a role in bringing LIV Golf and the excitement that means to the region, developing the game and putting Hong Kong firmly on the global sporting map.” — Andy Kwok, Captain, Hong Kong Golf Club

HSBC becomes first LIV Golf title sponsor as Hong Kong hosts 2026 tournament

The HSBC LIV Golf Hong Kong 2026 is poised to be a landmark event, showcasing elite golf while fostering community engagement and international collaboration.

HKGC Extends Marquee Event Agreement