Story perspectives

MSNBC Rebrands to MS NOW, Splits from NBC News

9/18/2025

25 4

Summary

Story summary

MSNBC will separate from NBC News on October 6, 2025, as Comcast spins off a new entity named Versant.
On this date, NBC News staff joining MSNBC will become full-time employees, adopting independent editorial standards.
By October 20, MSNBC will cease using NBC News correspondents for coverage.
The network will rebrand as MS NOW, dropping the NBC peacock logo.
Key journalist hires include Vaughn Hillyard and Jacob Soboroff, while Steve Kornacki stays with NBC News.

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Story summary

MSNBC will separate from NBC News on October 6, 2025, as Comcast spins off a new entity named Versant.
On this date, NBC News staff joining MSNBC will become full-time employees, adopting independent editorial standards.
By October 20, MSNBC will cease using NBC News correspondents for coverage.
The network will rebrand as MS NOW, dropping the NBC peacock logo.
Key journalist hires include Vaughn Hillyard and Jacob Soboroff, while Steve Kornacki stays with NBC News.