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UFC Signs $7.7B Deal with Paramount for Exclusive Streaming

9/19/2025

50 10 Full Breakdown

Summary

Story summary

UFC pursued a new broadcast deal, initially considering Netflix due to its ties with TKO Group Holdings.
Instead, UFC announced a $7.7 billion agreement with Paramount.
TKO president Mark Shapiro noted Netflix's interest was limited to numbered pay-per-view events.
Paramount's offer allowed UFC to consolidate all events on one platform.
The deal begins in 2026, with events streaming on Paramount+ and CBS.

History

Historical Context

The UFC's partnership with Fox Sports in 2011 marked a pivotal moment, enhancing its visibility with a $100 million annual deal. This collaboration set the stage for future media agreements, culminating in a $7.7 billion deal with Paramount in 2026. As streaming dominates, this evolution reflects changing audience engagement with live sports and reshapes broadcasting strategies.

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Story summary

UFC pursued a new broadcast deal, initially considering Netflix due to its ties with TKO Group Holdings.
Instead, UFC announced a $7.7 billion agreement with Paramount.
TKO president Mark Shapiro noted Netflix's interest was limited to numbered pay-per-view events.
Paramount's offer allowed UFC to consolidate all events on one platform.
The deal begins in 2026, with events streaming on Paramount+ and CBS.

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