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Story summary
- Apple launched the iPhone 17 series and iPhone Air on September 9, with pre-orders starting September 12.
- The official release date is September 19, beginning with deliveries in Australia and New Zealand.
- Promotional installations are set up in Mumbai, India, and executives may appear at the Fifth Avenue store in New York.
- The iPhone 17 Pro and Pro Max sold out during pre-orders, with shipping estimates extending into October.
- Some stores will open early to ensure in-store availability for customers.
