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XGEN AI Acquires R2Decide to Transform Ecommerce Discovery

9/19/2025

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Summary

Story summary

XGEN AI acquired R2Decide to boost its AI retail capabilities.
R2Decide specializes in agentic commerce AI and generative engine optimization.
The integration will enhance XGEN's Search and Product Discovery Platform.
XGEN AI serves brands like Marc Jacobs and Valentino, achieving conversion lifts of 7% to 68%.
Lutz Finger from R2Decide joins as Head of AI to improve ecommerce discovery.

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Story summary

XGEN AI acquired R2Decide to boost its AI retail capabilities.
R2Decide specializes in agentic commerce AI and generative engine optimization.
The integration will enhance XGEN's Search and Product Discovery Platform.
XGEN AI serves brands like Marc Jacobs and Valentino, achieving conversion lifts of 7% to 68%.
Lutz Finger from R2Decide joins as Head of AI to improve ecommerce discovery.