Story perspectives

Swiss Watch Exports Plunge 17% Amid Tariff Woes

9/19/2025

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Summary

Story summary

Swiss watch exports fell 17% in August, driven by weak demand in China and a new 39% tariff in the US, affecting brands like Richemont and Swatch Group.
Exports to China dropped 36%, while the US market declined by 24%.
Retailers are pressured to revise pricing strategies due to rising costs.
Some brands, like Swatch, limited price increases, while Patek Philippe raised prices by 15%.
Collectors are increasingly investing in vintage and independent brands amid industry challenges.

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Story summary

Swiss watch exports fell 17% in August, driven by weak demand in China and a new 39% tariff in the US, affecting brands like Richemont and Swatch Group.
Exports to China dropped 36%, while the US market declined by 24%.
Retailers are pressured to revise pricing strategies due to rising costs.
Some brands, like Swatch, limited price increases, while Patek Philippe raised prices by 15%.
Collectors are increasingly investing in vintage and independent brands amid industry challenges.