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Swiss Watch Exports Plummet Amid Tariffs and Declining Demand

9/19/2025

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Summary

Story summary

Swiss watch exports dropped 17% in August, driven by weak demand from China and a new 39% tariff in the US.
China experienced a 36% decline, while the US market fell 24%.
The tariff, effective August 7, has led to higher consumer prices.
US retailers stockpiled inventory before the tariff, but prices have since surged.
Collectors are now favoring vintage and independent brands as safer investments.

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Story summary

Swiss watch exports dropped 17% in August, driven by weak demand from China and a new 39% tariff in the US.
China experienced a 36% decline, while the US market fell 24%.
The tariff, effective August 7, has led to higher consumer prices.
US retailers stockpiled inventory before the tariff, but prices have since surged.
Collectors are now favoring vintage and independent brands as safer investments.