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Expedia Shifts Focus to International Markets Amid U.S. Decline

9/19/2025

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Summary

Story summary

Expedia Group CEO Ariane Gorin is redirecting the company's strategy towards international markets due to declining U.S. travel demand.
The company plans to boost investments abroad as the U.S. travel sector anticipates a $12.5 billion loss in international tourism revenue this year.
Gorin noted a mere 1% growth in U.S. consumer revenue and a 7% drop in inbound travel.
Japan and Brazil are experiencing strong growth, with a 20% increase, while Northern Europe shows double-digit expansion.
This shift mirrors industry trends, with competitors like Airbnb and Booking Holdings also prioritizing international markets.

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Story summary

Expedia Group CEO Ariane Gorin is redirecting the company's strategy towards international markets due to declining U.S. travel demand.
The company plans to boost investments abroad as the U.S. travel sector anticipates a $12.5 billion loss in international tourism revenue this year.
Gorin noted a mere 1% growth in U.S. consumer revenue and a 7% drop in inbound travel.
Japan and Brazil are experiencing strong growth, with a 20% increase, while Northern Europe shows double-digit expansion.
This shift mirrors industry trends, with competitors like Airbnb and Booking Holdings also prioritizing international markets.