Story perspectives

WNBA Playoffs Face Drop in Viewership Without Clark

9/19/2025

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Summary

Story summary

Caitlin Clark's absence led to a 47% drop in viewership for the Indiana Fever's Game 1, attracting 951,000 viewers.
Clark played only 13 games in 2025 due to injuries, including a right groin injury that ended her season.
Despite this, the WNBA playoffs saw a 66% increase in viewers for the Golden State Valkyries game.
The playoffs coincided with a popular NFL game, impacting WNBA viewership.
Overall attendance reached a record 2,501,609 fans across 226 games, with expectations for increased viewership in 2026 due to Clark's potential return and team expansions.

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Story summary

Caitlin Clark's absence led to a 47% drop in viewership for the Indiana Fever's Game 1, attracting 951,000 viewers.
Clark played only 13 games in 2025 due to injuries, including a right groin injury that ended her season.
Despite this, the WNBA playoffs saw a 66% increase in viewers for the Golden State Valkyries game.
The playoffs coincided with a popular NFL game, impacting WNBA viewership.
Overall attendance reached a record 2,501,609 fans across 226 games, with expectations for increased viewership in 2026 due to Clark's potential return and team expansions.