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Scratching Concerns Emerge for iPhone 17 Pro and iPhone Air Models

9/19/2025, 11:48:27 PM

Reports of Scratches on New Models

Following the launch of Apple's iPhone 17 series on September 19, 2025, reports have surfaced regarding scratches and scuffs on display models, particularly affecting the iPhone 17 Pro and iPhone Air. Observations from various Apple Stores in cities including New York, Hong Kong, Shanghai, and London revealed that the Deep Blue variants of the iPhone 17 Pro and Pro Max, as well as the Space Black iPhone Air, exhibited visible blemishes after only a few hours of display use. The issue appears to be more pronounced on darker finishes, raising concerns about the durability of these new models.

Material and Design Considerations

The iPhone 17 Pro features an aluminum unibody, while the iPhone Air incorporates a ceramic shield on both the front and back. Despite Apple's marketing claims of a more scratch-resistant finish, early reports suggest that the aluminum used in the iPhone 17 Pro models may be more susceptible to scratches compared to the titanium frames of previous models. This has led to speculation that the absence of a black color option in this year's lineup may be a response to anticipated durability issues.

Consumer Reactions and Social Media Backlash

Chinese consumers have actively expressed their dissatisfaction on social media platforms, particularly Weibo, where the topic of scratched iPhones quickly gained traction, amassing over 40 million views. The visibility of these complaints could pose a challenge for Apple, especially as the company aims to regain momentum in a competitive market while also focusing on artificial intelligence advancements.

Official Responses and Future Implications

As of now, Apple has not publicly addressed the scratching concerns. However, industry analysts suggest that the company may already be aware of the issue, which could explain the decision to omit a black color option this year. The potential impact of these durability concerns on sales remains to be seen, especially as early demand for the iPhone 17 Pro models appears strong across Asia.

Conflicting Reports and Gaps

While reports of scratches have been consistent across various sources, the extent of the issue remains unclear. Some sources indicate that the scratches are primarily visible on display models, suggesting that customer handling may contribute to the problem. However, the lack of a comprehensive response from Apple leaves questions about the durability of the iPhone 17 series unanswered.

Verbatim Quotes

  • “The deep blue variants of the iPhone 17 Pro and Pro Max exhibited scuffs after just a few hours of being on display, Bloomberg News found from visits to Apple stores in New York, Hong Kong, Shanghai and London.” — Bloomberg
  • “Scratches were prevalent around the MagSafe charging area of the iPhone Air and across the entire back of iPhone 17 Pro models.” — Notebookcheck
  • “The fresh social media backlash threatens to disrupt an otherwise strong debut for the iPhone 17, which Apple is counting on to maintain its momentum at a time when the company is struggling to roll out artificial intelligence features.” — Strait Times

As the situation develops, consumers and industry observers will be closely monitoring Apple's response and any potential implications for the iPhone 17 series' market performance.