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DOJ Aims to Break Up Google's Ad Monopoly in Court

9/20/2025

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Summary

Story summary

The U.S. Department of Justice (DOJ) will return to court on September 19, 2025, for the remedies phase against Google's ad tech business.
The DOJ intends to propose breaking up Google's ad tech stack following a ruling that found Google unlawfully monopolized two markets.
Google plans to appeal, claiming the DOJ's proposed changes exceed legal limits and could negatively impact businesses.
The DOJ aims to divest Google Ad Manager, while Google argues this would complicate monetization for publishers and raise costs for advertisers.
Google maintains its proposal aligns with the court's findings and fosters competition without harming customers.

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Story summary

The U.S. Department of Justice (DOJ) will return to court on September 19, 2025, for the remedies phase against Google's ad tech business.
The DOJ intends to propose breaking up Google's ad tech stack following a ruling that found Google unlawfully monopolized two markets.
Google plans to appeal, claiming the DOJ's proposed changes exceed legal limits and could negatively impact businesses.
The DOJ aims to divest Google Ad Manager, while Google argues this would complicate monetization for publishers and raise costs for advertisers.
Google maintains its proposal aligns with the court's findings and fosters competition without harming customers.