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Tim Cook: iPhone Price Hikes Not Due to Tariffs

9/20/2025

Summary

Story summary

Tim Cook clarified that recent iPhone price hikes are not due to President Trump's tariffs, stating, "there's no increase for tariffs in the prices."
The iPhone 17 Pro's price rose by $100, while entry-level models stayed the same.
Apple replaced the Plus version with a new Air model at a higher price.
To reduce tariff impacts, Apple has moved production to countries like India and Vietnam.
The company faces $800 million in tariff-related costs, potentially increasing to $1.1 billion this quarter, while planning a $600 billion investment in U.S. manufacturing.

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Story summary

Tim Cook clarified that recent iPhone price hikes are not due to President Trump's tariffs, stating, "there's no increase for tariffs in the prices."
The iPhone 17 Pro's price rose by $100, while entry-level models stayed the same.
Apple replaced the Plus version with a new Air model at a higher price.
To reduce tariff impacts, Apple has moved production to countries like India and Vietnam.
The company faces $800 million in tariff-related costs, potentially increasing to $1.1 billion this quarter, while planning a $600 billion investment in U.S. manufacturing.