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EuroLeague Signs 5-Year Deal to Reach 100 Million Viewers

9/20/2025

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Summary

Story summary

EuroLeague signed a five-year broadcasting contract with Dubai Media for the Middle East and North Africa.
The deal targets 100 million new viewers via Dubai Sports TV.
CEO Paulius Motiejunas highlighted the significance of audience expansion in the MENA region.
Dubai Basketball will compete in the EuroLeague this season, featuring a 20-team format.
The season begins on September 30, with Dubai Basketball facing Partizan Mozzart Bet Belgrade.

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Story summary

EuroLeague signed a five-year broadcasting contract with Dubai Media for the Middle East and North Africa.
The deal targets 100 million new viewers via Dubai Sports TV.
CEO Paulius Motiejunas highlighted the significance of audience expansion in the MENA region.
Dubai Basketball will compete in the EuroLeague this season, featuring a 20-team format.
The season begins on September 30, with Dubai Basketball facing Partizan Mozzart Bet Belgrade.