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Bayer and Luke Bryan Tackle Food Insecurity Together

9/20/2025

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Story summary
  • Bayer collaborates with Luke Bryan and Feeding America for the "Take Care, Now" campaign to address food insecurity.
  • The initiative features food drives at Bryan's Farm Tour locations, beginning in Brooklyn, Wisconsin, on September 18.
  • Fans can donate non-perishable items for a chance to win prizes, including VIP tickets.
  • The tour has donated over 10 million meals since 2015 and raises awareness about farming and food insecurity.
  • Local law enforcement anticipates large crowds, deploying up to 50 officers for event security.