Story perspectives

Joint Venture Aims for Pitless Cherries in 10 Years

9/20/2025

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Summary

Story summary

Sun World International and Pairwise have launched a joint venture to create pitless cherries, targeting a first-to-market advantage.
Sun World will retain exclusive commercial rights to the genetics and will invest in development.
The collaboration merges Sun World's breeding expertise with Pairwise's Fulcrum platform for rapid crop trait advancement.
The companies aim to commercialize pitless cherries in about 10 years, with initial development taking five to six years.
Future initiatives may involve stoneless plums and peaches to improve year-round fruit access.

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Story summary

Sun World International and Pairwise have launched a joint venture to create pitless cherries, targeting a first-to-market advantage.
Sun World will retain exclusive commercial rights to the genetics and will invest in development.
The collaboration merges Sun World's breeding expertise with Pairwise's Fulcrum platform for rapid crop trait advancement.
The companies aim to commercialize pitless cherries in about 10 years, with initial development taking five to six years.
Future initiatives may involve stoneless plums and peaches to improve year-round fruit access.