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Federer's On Running Investment Surpasses Tennis Earnings at $360M

9/20/2025

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Summary

Story summary

Roger Federer’s investment in On Running is now valued at $360 million, exceeding his tennis earnings.
He holds a 3% equity stake and serves as the brand's ambassador, enhancing its visibility.
On reached a $12 billion valuation after its IPO in September 2021.
Federer aims to support Swiss brands and appreciates the backing from John McEnroe and Bjorn Borg for the Laver Cup.
He believes Team Europe, led by Carlos Alcaraz, has an advantage in the upcoming tournament.

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Story summary

Roger Federer’s investment in On Running is now valued at $360 million, exceeding his tennis earnings.
He holds a 3% equity stake and serves as the brand's ambassador, enhancing its visibility.
On reached a $12 billion valuation after its IPO in September 2021.
Federer aims to support Swiss brands and appreciates the backing from John McEnroe and Bjorn Borg for the Laver Cup.
He believes Team Europe, led by Carlos Alcaraz, has an advantage in the upcoming tournament.