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Story summary
- Toys 'R' Us opened a 13,000-square-foot flagship store at Chicago Premium Outlets in Aurora, Illinois, on September 21, 2025.
- The store includes a Babies "R" Us section, arcade games, and visits from Geoffrey the Giraffe.
- This is the second flagship store in the Chicago area, following Norridge's opening in 2024.
- The brand plans to launch 10 flagship stores and 20 seasonal shops nationwide by the end of 2025.
- Experts note the nostalgic appeal of Toys 'R' Us, indicating growth potential despite economic challenges.
