Story perspectives

Phia App Secures $8M, Attracts 500K Users in Fashion Revolution

9/21/2025

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Summary

Story summary

Phia, a fashion app by Phoebe Gates and Sophia Kianni, allows users to compare fashion prices online.
Since its April launch, it has attracted approximately 500,000 users.
The app secured $8 million in seed funding led by Kleiner Perkins, with investors including Kris Jenner and Hailey Bieber.
Targeting Gen Z, Phia uses social media and the podcast "The Burnouts" for marketing.
The founders plan to create a personalized shopping assistant and prioritize community feedback.

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Story summary

Phia, a fashion app by Phoebe Gates and Sophia Kianni, allows users to compare fashion prices online.
Since its April launch, it has attracted approximately 500,000 users.
The app secured $8 million in seed funding led by Kleiner Perkins, with investors including Kris Jenner and Hailey Bieber.
Targeting Gen Z, Phia uses social media and the podcast "The Burnouts" for marketing.
The founders plan to create a personalized shopping assistant and prioritize community feedback.