Story perspectives

Anthropic Launches 'Keep Thinking' Campaign for AI Claude

9/21/2025

Summary

Story summary

Anthropic launched its first paid advertising campaign, "Keep thinking," to promote its AI model, Claude, as a problem-solving partner.
The campaign features a 90-second film highlighting Claude's quick problem-solving abilities.
It contrasts negative and positive sentiments about the current time for problem solvers.
The campaign emphasizes AI as a tool to enhance human thinking.
It runs in the US and UK, showcasing Anthropic researchers and creators.

1 of 1

Story summary

Anthropic launched its first paid advertising campaign, "Keep thinking," to promote its AI model, Claude, as a problem-solving partner.
The campaign features a 90-second film highlighting Claude's quick problem-solving abilities.
It contrasts negative and positive sentiments about the current time for problem solvers.
The campaign emphasizes AI as a tool to enhance human thinking.
It runs in the US and UK, showcasing Anthropic researchers and creators.