Story perspectives

Globe Telecom Embraces AI for Competitive Edge and Innovation

9/22/2025

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Summary

Story summary

GLOBE Telecom, Inc. is using artificial intelligence (AI) to improve operations and customer experience, as stated by CEO Carl Raymond R. Cruz.
The company integrates AI throughout its organization to maintain competitiveness in telecommunications.
Globe formed an AI Development and Enablement Group (AIDE) and appointed Anton Bonifacio as chief AI officer.
Cruz advocates for a human-centric AI approach, focusing on governance, cybersecurity, and employee training.
He encourages Philippine companies to adopt AI quickly to remain competitive and diversify revenue streams.

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Story summary

GLOBE Telecom, Inc. is using artificial intelligence (AI) to improve operations and customer experience, as stated by CEO Carl Raymond R. Cruz.
The company integrates AI throughout its organization to maintain competitiveness in telecommunications.
Globe formed an AI Development and Enablement Group (AIDE) and appointed Anton Bonifacio as chief AI officer.
Cruz advocates for a human-centric AI approach, focusing on governance, cybersecurity, and employee training.
He encourages Philippine companies to adopt AI quickly to remain competitive and diversify revenue streams.