Story perspectives

The Sun Expands YouTube Empire with New Channels

9/22/2025

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Summary

Story summary

The Sun, the largest UK newspaper on YouTube, boasts 6 million subscribers due to its early start and frequent uploads.
It plans to launch five new channels focused on sports and family content to boost viewer engagement.
UK online display spending on video has risen to 64%, with CTV ad spend expected to reach £2.94 billion by 2028.
The Sun is attracting new clients for integrated sponsorships, focusing on adaptable, editorially rooted formats.
Over 90% of daily videos are paired with articles, enhancing journalism and community engagement.

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Story summary

The Sun, the largest UK newspaper on YouTube, boasts 6 million subscribers due to its early start and frequent uploads.
It plans to launch five new channels focused on sports and family content to boost viewer engagement.
UK online display spending on video has risen to 64%, with CTV ad spend expected to reach £2.94 billion by 2028.
The Sun is attracting new clients for integrated sponsorships, focusing on adaptable, editorially rooted formats.
Over 90% of daily videos are paired with articles, enhancing journalism and community engagement.