Back to today’s briefing

Story perspectives

AB InBev and Netflix Launch Unprecedented Global Marketing Partnership

9/22/2025

42 3

Summary

Story summary

AB InBev and Netflix announce a multi-year global marketing partnership, unprecedented in scale.
The deal lets Budweiser and Corona brands sponsor Netflix shows and live events worldwide.
Campaigns will be market-specific, featuring co-branded promotions and limited-edition packaging.
National Football League (NFL) Christmas Gameday 2025 and the 2027 Women’s World Cup; Netflix’s ad tier expands to over a dozen countries.

1 of 1

Story summary

AB InBev and Netflix announce a multi-year global marketing partnership, unprecedented in scale.
The deal lets Budweiser and Corona brands sponsor Netflix shows and live events worldwide.
Campaigns will be market-specific, featuring co-branded promotions and limited-edition packaging.
National Football League (NFL) Christmas Gameday 2025 and the 2027 Women’s World Cup; Netflix’s ad tier expands to over a dozen countries.