Back to today’s briefing

Story perspectives

Michelob Ultra Surges as Top-Selling Beer Amid Market Shift

9/22/2025

28 2

Summary

Story summary

Michelob Ultra is the top-selling U.S. beer, per Anheuser-Busch.
Its rise comes from partnerships with sports events, including FIFA World Cup and Olympics.
Sales are up 15% since 2020, gaining over 2% market share; launched as an "active lifestyle" beer in 2002.
Modelo's decline follows Bud Light's Dylan Mulvaney backlash; Anheuser-Busch stock up over 16%, while Constellation Brands fell 39%.

1 of 1

Story summary

Michelob Ultra is the top-selling U.S. beer, per Anheuser-Busch.
Its rise comes from partnerships with sports events, including FIFA World Cup and Olympics.
Sales are up 15% since 2020, gaining over 2% market share; launched as an "active lifestyle" beer in 2002.
Modelo's decline follows Bud Light's Dylan Mulvaney backlash; Anheuser-Busch stock up over 16%, while Constellation Brands fell 39%.