NikeSKIMS Launches New Era in Women's Activewear

NikeSKIMS, a collaboration between Nike and SKIMS, is set to redefine women's activewear with its inaugural collection launching on September 26, 2025. This new brand aims to merge Nike's performance-driven ethos with SKIMS' focus on body positivity and inclusivity, creating a versatile wardrobe designed for women athletes and fitness enthusiasts alike. The collection features 58 styles across seven distinct lines, offering over 10,000 possible outfit combinations.

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The NikeSKIMS collection is structured around three core lines: Matte, Shine, and Airy, alongside four seasonal collections.

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• Matte Collection: Comprising 21 styles, this line utilizes Nike's Dri-FIT technology for mid-level compression and targeted sculpting, ideal for everyday wear and various athletic activities.

NikeSKIMS Unveils Bold Vision With First Collection Inspired by the Strength of Women Athletes — NIKE, Inc.

• Shine Collection: This line includes lightweight, quick-drying pieces designed for strength training, featuring a sleek finish and stretchy materials.

NikeSKIMS Unveils Bold Vision With First Collection Inspired by the Strength of Women Athletes — NIKE, Inc.

• Airy Collection: Focused on breathability, this collection offers mesh-inspired knit pieces suitable for low-impact activities and layering.

NikeSKIMS Unveils Bold Vision With First Collection Inspired by the Strength of Women Athletes — NIKE, Inc.

The seasonal collections include Vintage Seamless, Matte Tricot, Weightless Layers, and Shiny Nylon, expanding the range of options for consumers.

NikeSKIMS Unveils Bold Vision With First Collection Inspired by the Strength of Women Athletes — NIKE, Inc.

To promote the launch, NikeSKIMS released a film titled "Bodies at Work," directed by Janicza Bravo. The campaign features over 50 athletes, including notable figures like Serena Williams, Sha’Carri Richardson, and Jordan Chiles, showcasing their strength and versatility while wearing the new apparel. Kim Kardashian, co-founder of SKIMS, emphasized the mission of NikeSKIMS, stating, “Our mission is clear: to redefine women’s activewear without compromise.”

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Nike President Amy Montagne highlighted the collaboration as a significant evolution in how women experience sport and style, reinforcing Nike's commitment to innovation that celebrates women. Kardashian added, “This collection brings together cutting-edge performance with bold, style-forward design, empowering athletes — from elite competitors to everyday gym enthusiasts — to move effortlessly and conquer their goals with confidence.”

NikeSKIMS Unveils Bold Vision With First Collection Inspired by the Strength of Women Athletes — NIKE, Inc.

While the collaboration has been largely well-received, some critics question whether the partnership can genuinely address the diverse needs of women in sports, given the complexities of body image and athletic performance. Analysts have noted that while the initial collection may not significantly impact Nike's financial results, its long-term potential lies in attracting a new demographic of female consumers.

WWD

The launch of NikeSKIMS marks a pivotal moment for Nike as it seeks to regain market share lost to competitors like Lululemon and Alo. Analysts believe that the new brand could play a crucial role in Nike's turnaround strategy, with plans for global expansion and additional product drops in the future, including footwear.

WWD

• “Wearing NikeSKIMS makes me feel confident and unrestricted,” — Sha’Carri Richardson, Olympic Sprinter

NikeSKIMS Unveils Bold Vision With First Collection Inspired by the Strength of Women Athletes — NIKE, Inc.

• “It feels like butter on your skin. I feel unstoppable when I’m training in it.” — Serena Williams, Tennis Champion

Kim Kardashian’s Nike SKIMS Collection Launches On September 26th

• “This is a reminder that my body and every woman’s body is not something to be picked apart or controlled. It’s a force. It’s power. It’s artistry. I’ve spent my life proving what my body can do rather than letting the world tell me what I should look like.” — Jordan Chiles, Olympic Gymnast

NikeSKIMS Unveils Bold Vision With First Collection Inspired by the Strength of Women Athletes — NIKE, Inc.

• “By uniting Nike’s legacy of innovation and athlete centric design with Skims’ solution-first approach to design, we are delivering what no other brand can.” — Kim Kardashian, Co-Founder of SKIMS

WWD

The NikeSKIMS collection will be available for purchase on September 26 at nike.com/NikeSKIMS, SKIMS.com/NikeSKIMS, and select retail locations, including flagship stores in New York City and Los Angeles.

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