Back to today’s briefing

Story perspectives

Build-A-Bear Soars with $252.6M Revenue, 60% Stock Surge

9/22/2025

48 3

Summary

Story summary

Build-A-Bear Workshop reported record revenue of $252.6 million in the first half of 2025, driven by adult interest in New York.
Its stock has risen about 60% this year, nearing a $1 billion market cap.
CEO Sharon Price John cites nostalgia and diversification as growth drivers.
Operates over 600 stores in 32 countries and is expanding internationally, introducing pre-stuffed toys.

1 of 1

Story summary

Build-A-Bear Workshop reported record revenue of $252.6 million in the first half of 2025, driven by adult interest in New York.
Its stock has risen about 60% this year, nearing a $1 billion market cap.
CEO Sharon Price John cites nostalgia and diversification as growth drivers.
Operates over 600 stores in 32 countries and is expanding internationally, introducing pre-stuffed toys.