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Jaden Smith Named First Artistic Director for Louboutin Men's Line

9/23/2025

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Story summary
  • Jaden Smith is named Christian Louboutin's first artistic director for the men's line.
  • The line accounts for 24% of sales; he will oversee four annual collections.
  • Paris Fashion Week debut is planned for January 2026.
  • Critics question whether celebrity status translates into sustainable direction amid competition from Berluti and Gucci.