Story perspectives
Jaden Smith Named First Artistic Director for Louboutin Men's Line
9/23/2025
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Story summary
- Jaden Smith is named Christian Louboutin's first artistic director for the men's line.
- The line accounts for 24% of sales; he will oversee four annual collections.
- Paris Fashion Week debut is planned for January 2026.
- Critics question whether celebrity status translates into sustainable direction amid competition from Berluti and Gucci.
