Story perspectives
Protein-Packed Products Surge: Kroger and Higgidy Innovate
9/23/2025
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Story summary
- The health focus on protein has expanded protein-enriched products, including Kroger's Simple Truth Protein line with over 80 meals and snacks.
- The lineup includes French toast sticks, hearty chicken bowls, and mac and cheese, all free from artificial additives.
- Higgidy launched Protein-Powered Potato Frittata Bites in its Snacking & Sharing range, with two flavors and free-range eggs, £3.50 for six.
