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Sun World and Pairwise Launch Pitless Cherry Venture

9/23/2025

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Summary

Story summary

Sun World International and Pairwise form a joint venture for a pitless cherry, with Sun World holding exclusive commercial rights to cherry genetics.
Partnership blends Sun World’s breeding expertise with Pairwise’s Fulcrum® platform to speed trait development.
Pairwise will lead research and development (R&D), and Sun World plans investments to enhance consumer experience while promoting sustainable agriculture and reducing waste.

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Story summary

Sun World International and Pairwise form a joint venture for a pitless cherry, with Sun World holding exclusive commercial rights to cherry genetics.
Partnership blends Sun World’s breeding expertise with Pairwise’s Fulcrum® platform to speed trait development.
Pairwise will lead research and development (R&D), and Sun World plans investments to enhance consumer experience while promoting sustainable agriculture and reducing waste.