Story perspectives

Licensed Brands Thrive at NY Home Textiles Market

9/23/2025

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Summary

Story summary

Licensed brands regain popularity at New York Home Textiles Market, facing Target and Walmart competition.
Sun Yin, Vietnam-based, re-enters licensing with Coldwater Creek for throws and blankets, launching in 2026.
Town and Country expands Reese Witherspoon’s Draper James brand and launches its direct-to-consumer label.
Textiles emphasize sustainable materials, advanced printing, and kitchen/bath designs; production shifts from China to reduce tariffs.

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Story summary

Licensed brands regain popularity at New York Home Textiles Market, facing Target and Walmart competition.
Sun Yin, Vietnam-based, re-enters licensing with Coldwater Creek for throws and blankets, launching in 2026.
Town and Country expands Reese Witherspoon’s Draper James brand and launches its direct-to-consumer label.
Textiles emphasize sustainable materials, advanced printing, and kitchen/bath designs; production shifts from China to reduce tariffs.