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Story perspectives

Acxiom and Trade Desk Enhance Ad Measurement Solutions

9/23/2025

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Summary

Story summary

Acxiom’s president says advertisers need intelligent measurement solutions, as Acxiom and The Trade Desk expand True Intelligence to link digital and CTV campaigns to real-world outcomes.
Since 2021, IPG has operated The Trade Desk’s Unified ID 2.0 using first-party data for UID2 identifiers.
The Kokai integration enables measurement across the open internet, similar to Amazon and Google, and links IDs to sales data.

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Story summary

Acxiom’s president says advertisers need intelligent measurement solutions, as Acxiom and The Trade Desk expand True Intelligence to link digital and CTV campaigns to real-world outcomes.
Since 2021, IPG has operated The Trade Desk’s Unified ID 2.0 using first-party data for UID2 identifiers.
The Kokai integration enables measurement across the open internet, similar to Amazon and Google, and links IDs to sales data.