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Amsterdam Transforms Cannabis Tourism into Wellness Experience

9/23/2025

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Story summary
  • Amsterdam's Cannabis College offers free sessions on cultivation and safe use, attracting tourists seeking knowledge beyond coffeeshops.
  • The city shifts cannabis tourism toward wellness, with treatments and retreats shaping experiences.
  • The High Times Cannabis Cup, established in 1988, linked coffeeshops to global cannabis trends.
  • Guided tours connect visitors to seed banks and award-winning strains, amid a decline in coffeeshops.