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Disney+ and Hulu Subscription Prices Set to Surge

9/23/2025

36 5 Full Breakdown

Summary

Story summary

Disney will raise prices for Disney+ and Hulu subscriptions, effective October 21, 2025.
Ad-supported Disney+ rises to $11.99 per month; ad-free premium to $18.99.
Annual premium subscriptions rise by $30 to $189.99.
Bundled Disney+, Hulu, and ESPN packages will also increase.
The timing follows backlash over Jimmy Kimmel's show, which faced suspension due to controversial comments and was later reinstated.

History

Historical Context

Disney launched Disney+ on November 12, 2019, attracting over 10 million subscribers within 24 hours, following its acquisition of BAMTech in 2017 to enhance streaming capabilities. The competitive landscape intensified as Disney faced pressure from rivals like Netflix and Amazon Prime, prompting subscription price increases that could affect long-term subscriber retention and reshape the streaming industry.

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Story summary

Disney will raise prices for Disney+ and Hulu subscriptions, effective October 21, 2025.
Ad-supported Disney+ rises to $11.99 per month; ad-free premium to $18.99.
Annual premium subscriptions rise by $30 to $189.99.
Bundled Disney+, Hulu, and ESPN packages will also increase.
The timing follows backlash over Jimmy Kimmel's show, which faced suspension due to controversial comments and was later reinstated.

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