GoPro Launches New Max2 360 Camera and Fluid Pro AI Gimbal

GoPro has unveiled two significant products aimed at enhancing the capabilities of content creators: the Max2, a true 8K 360-degree action camera, and the Fluid Pro AI, a versatile gimbal designed for various cameras. The Max2 is positioned as a direct competitor to the DJI Osmo 360 and Insta360 X5, while the Fluid Pro AI offers advanced stabilization features for a range of devices.

GoPro Max 2 Launched: Price, 8K 360 Video Features, and Where to BuyGizmodoThe VergeThe Verge

The GoPro Max2, which will be available for preorder at $499.99 starting September 30, 2025, boasts several enhancements over its predecessor. It captures 8K video at 30 frames per second (fps) and supports single-lens modes up to 4K 60fps. The camera features a 1/2.3-inch sensor, a 14mm f/1.8 lens, and a six-microphone array that provides industry-leading audio performance, including support for ambisonic audio and Bluetooth microphones.

GoPro Max 2 Launched: Price, 8K 360 Video Features, and Where to BuyGoPro Announces MAX2 8K 360 Camera With Twist-And-Go Replaceable LensesThe VergeGoPro Goes Gen Z: Lit HERO, MAX2, and AI Tracking Gimbal

One of the standout features of the Max2 is its "True 8K" capability, which GoPro claims delivers 21% more usable resolution than competitors by not counting overlapping pixels. The camera also includes twist-and-go replaceable lenses, allowing users to easily swap out damaged lenses without tools. The Max2 is waterproof up to 16 feet and powered by a 1,960mAh Enduro battery, which can record for up to 66 minutes at 8K resolution.

GoPro Goes Gen Z: Lit HERO, MAX2, and AI Tracking Gimbal

Alongside the Max2, GoPro introduced the Fluid Pro AI gimbal, priced at $229.99 and set to launch on October 21, 2025. This three-axis stabilizer is compatible with GoPro cameras, smartphones, and compact cameras weighing up to 400 grams. It features an AI-powered tracking system that can lock onto subjects, ensuring they remain in frame during recording.

GoPro Max 2 Launched: Price, 8K 360 Video Features, and Where to BuyGoPro Goes Gen Z: Lit HERO, MAX2, and AI Tracking GimbalGizmodoThe Verge

The Fluid Pro AI offers up to 18 hours of battery life and includes an integrated fill light for low-light conditions. Its interchangeable mounts allow for versatility in capturing different types of footage, making it a valuable tool for both amateur and professional content creators.

The Verge

The launch of the Max2 comes at a time when GoPro faces increasing competition in the 360-degree camera market. The Max2 is priced competitively against the DJI Osmo 360 and Insta360 X5, which retail for $549.99. GoPro's focus on high-resolution video and user-friendly features aims to attract both seasoned videographers and casual users.

GoPro Max 2 Launched: Price, 8K 360 Video Features, and Where to BuyGizmodoThe VergeGoPro Goes Gen Z: Lit HERO, MAX2, and AI Tracking Gimbal

GoPro emphasized that the Max2 is designed to provide creators with the highest-resolution immersive video available. The company stated, “The Max2 captures ‘True 8K’ 360 video, delivering 21% more resolution than rival models for sharper details and greater flexibility when reframing.” This positioning highlights GoPro's commitment to innovation in a competitive market.

GoPro Max 2 Launched: Price, 8K 360 Video Features, and Where to BuyGoPro Goes Gen Z: Lit HERO, MAX2, and AI Tracking GimbalThe VergeGizmodo

Despite the promising features, some industry analysts question whether the Max2's enhancements will be sufficient to sway consumer sentiment, particularly given the strong presence of competitors like Insta360. Concerns have been raised about the Max2's still photography capabilities, which some view as lacking compared to its rivals.

GoPro Announces MAX2 8K 360 Camera With Twist-And-Go Replaceable Lenses

With the introduction of the Max2 and Fluid Pro AI gimbal, GoPro aims to solidify its position in the action camera and 360-degree video markets. As these products become available, their performance and reception will be closely monitored by both consumers and industry experts.

GoPro Max 2 Launched: Price, 8K 360 Video Features, and Where to Buy