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Cracker Barrel Closes 14 Maple Street Locations Amid Backlash

9/24/2025

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Summary

Story summary

Cracker Barrel will close 14 Maple Street Biscuit Company locations in fiscal 2026, reversing expansion.
Backlash over a $700 million rebranding and a controversial logo prompted closures.
Cracker Barrel acquired Maple Street Biscuit Company in 2019 for $36 million; it had grown to 68 locations.
Maple Street began in Jacksonville, Florida, in 2012; openings have been reduced and locations unannounced.

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Story summary

Cracker Barrel will close 14 Maple Street Biscuit Company locations in fiscal 2026, reversing expansion.
Backlash over a $700 million rebranding and a controversial logo prompted closures.
Cracker Barrel acquired Maple Street Biscuit Company in 2019 for $36 million; it had grown to 68 locations.
Maple Street began in Jacksonville, Florida, in 2012; openings have been reduced and locations unannounced.