Story perspectives
Bollywood Stars Push for Personality Rights Protection Amid Deepfake Concerns
9/24/2025
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Story summary
- Aishwarya Rai Bachchan and Bollywood stars seek protection for personality rights against unauthorized images, including deepfakes.
- India lacks specific law; personality rights rely on common law to control commercial identity.
- Daler Mehndi's 2002 victory against unauthorized dolls; Anil Kapoor's recent lawsuit are landmark cases.
- Delhi High Court upholds the rights, but enforcement lags; India treats personality rights as non-heritable.
