Story perspectives

Gucci Unveils Star-Studded Film at Milan Fashion Week

9/24/2025

Summary

Story summary

Gucci premiered its short film The Tiger at Milan Fashion Week on September 23, 2025, instead of a runway show.
Directed by Spike Jonze and Halina Reijn, the film stars Demi Moore, Edward Norton, Keke Palmer, and Elliot Page, following Barbara Gucci.
The premiere drew Gwyneth Paltrow and Serena Williams, showcasing Demna's debut collection during the event.

History

Historical Context

Milan Fashion Week debuted in 1969, revolutionizing fashion marketing with innovative designs. Gucci, a significant player in this transformation, has adapted to modern trends, as seen in its 2025 film "Paper Tiger," featuring stars like Demi Moore and Edward Norton. This shift from traditional runway shows to cinematic storytelling highlights the evolving relationship between fashion brands and their audiences, emphasizing multimedia experiences.

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Story summary

Gucci premiered its short film The Tiger at Milan Fashion Week on September 23, 2025, instead of a runway show.
Directed by Spike Jonze and Halina Reijn, the film stars Demi Moore, Edward Norton, Keke Palmer, and Elliot Page, following Barbara Gucci.
The premiere drew Gwyneth Paltrow and Serena Williams, showcasing Demna's debut collection during the event.

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