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Ariana Grande Unveils 'Wicked: For Good' Makeup Line

9/24/2025

29 5 Full Breakdown

Summary

Story summary

Ariana Grande's r.e.m. beauty launches Wicked: For Good makeup on October 1, inspired by the film.
Video teasers show transformations of Elphaba, Glinda, and Fiyero; trailer coming.
American Girl dolls of Elphaba and Glinda are available.
Director Jon M. Chu notes higher stakes; sequel adds two songs expected Oscar-eligible.
Songs: 'No Place Like Home' and 'The Girl in the Bubble'.

History

Historical Context

"Wicked," a Broadway musical that premiered in 2003, reimagined "The Wizard of Oz" through the perspectives of Elphaba and Glinda. Created by Stephen Schwartz, it has grossed over $1.5 billion, significantly impacting pop culture. In 2024, Ariana Grande's R.E.M. Beauty launched a collection inspired by the musical, showcasing its lasting influence on contemporary beauty and fashion trends.

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Story summary

Ariana Grande's r.e.m. beauty launches Wicked: For Good makeup on October 1, inspired by the film.
Video teasers show transformations of Elphaba, Glinda, and Fiyero; trailer coming.
American Girl dolls of Elphaba and Glinda are available.
Director Jon M. Chu notes higher stakes; sequel adds two songs expected Oscar-eligible.
Songs: 'No Place Like Home' and 'The Girl in the Bubble'.

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