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College Jerseys to Feature Ads, Boosting Revenue Potential

9/24/2025

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Summary

Story summary

Learfield President and CEO Cole Gahagan says sponsor patches will soon appear on college jerseys, potentially generating millions in revenue.
National Collegiate Athletic Association (NCAA) approves ads on football fields, signaling jersey patches could follow.
Nebraska's athletic director proposes a collective conference approach to negotiations to maximize value; exclusivity clauses with Adidas, Nike, and Under Armour may pose challenges.

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Story summary

Learfield President and CEO Cole Gahagan says sponsor patches will soon appear on college jerseys, potentially generating millions in revenue.
National Collegiate Athletic Association (NCAA) approves ads on football fields, signaling jersey patches could follow.
Nebraska's athletic director proposes a collective conference approach to negotiations to maximize value; exclusivity clauses with Adidas, Nike, and Under Armour may pose challenges.