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NASCAR Viewership Drops 31% Amid NFL Competition

9/25/2025

50 7 Full Breakdown

Summary

Blaney Wins, Viewership Declines

The NASCAR Cup Series race at New Hampshire Motor Speedway drew 1.29 million viewers, down 590,000 (31.4%) from last year’s 1.88 million, and earned a 0.7 rating.
The decline is due to NFL competition and some races moving to cable/streaming, while Formula 1 viewership rises.
Ryan Blaney won the race, with Team Penske occupying the top positions.

Summary

Blaney Secures Playoff Spot

NASCAR Cup Series playoffs continue with Hollywood Casino 400 at Kansas Speedway, starting September 26.
Blaney's New Hampshire win secures his Round of 8 spot, his third straight playoff top-five.
Kevin Harvick credited William Byron's improved form after a third-place finish at New Hampshire.
Kansas is critical for contenders, with practice and qualifying September 27 and the race September 28.

History

Historical Context

The NASCAR Cup Series, which began airing its inaugural race on national television in 1979, saw viewership soar to 4.5 million by 1984. However, competition from the NFL and a shift to cable has since reduced its audience to 1.29 million. This decline contrasts with the rising popularity of Formula 1, prompting NASCAR to rethink its strategies in a changing media landscape.

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Blaney Wins, Viewership Declines

The NASCAR Cup Series race at New Hampshire Motor Speedway drew 1.29 million viewers, down 590,000 (31.4%) from last year’s 1.88 million, and earned a 0.7 rating.
The decline is due to NFL competition and some races moving to cable/streaming, while Formula 1 viewership rises.
Ryan Blaney won the race, with Team Penske occupying the top positions.

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