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Michelob Ultra Surpasses Modelo as Best-Selling U.S. Beer

9/24/2025

49 7 Full Breakdown

Summary

Story summary

Michelob Ultra becomes the best-selling U.S. beer, surpassing Modelo Especial on Sept. 14, 2025 (Circana data).
Anheuser-Busch cites aggressive marketing, Messi endorsements, Michelob Ultra Zero, and Bud Light's top-position loss in a transgender-influencer boycott.
Modelo sales declined, especially among Hispanic consumers, partly due to Trump immigration policies causing deportation fears, with nearly a 5% drop in first-half 2025 retail sales.

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Story summary

Michelob Ultra becomes the best-selling U.S. beer, surpassing Modelo Especial on Sept. 14, 2025 (Circana data).
Anheuser-Busch cites aggressive marketing, Messi endorsements, Michelob Ultra Zero, and Bud Light's top-position loss in a transgender-influencer boycott.
Modelo sales declined, especially among Hispanic consumers, partly due to Trump immigration policies causing deportation fears, with nearly a 5% drop in first-half 2025 retail sales.