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DOJ Pushes for Google Ad-Tech Monopoly Breakup

9/25/2025

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Summary

Story summary

U.S. Department of Justice (DOJ) contends Google runs an illegal ad-tech monopoly and seeks AdX divestiture.
Google offers behavioral remedies. The DOJ says it could take 14 years versus 1 year.
Expert witnesses back the DOJ, arguing only divestiture resolves the issue, deeming Google's changes insufficient.
Judge Brinkema seeks direct input from Google employees on potential divestitures amid tensions.

History

Historical Context

The U.S. Department of Justice's antitrust lawsuit against Microsoft in 2000 set a precedent for regulating tech monopolies. In 2023, the DOJ filed a similar suit against Google, alleging it monopolizes the advertising technology market, echoing past concerns about Microsoft's dominance. Both cases highlight ongoing debates about competition and regulation in the tech industry, impacting future antitrust actions.

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Story summary

U.S. Department of Justice (DOJ) contends Google runs an illegal ad-tech monopoly and seeks AdX divestiture.
Google offers behavioral remedies. The DOJ says it could take 14 years versus 1 year.
Expert witnesses back the DOJ, arguing only divestiture resolves the issue, deeming Google's changes insufficient.
Judge Brinkema seeks direct input from Google employees on potential divestitures amid tensions.

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